[NEW YORK. JULY 14, 2020] The Next Practices Group, the newly formed U.S. based Agency collective, has taken a significant minority position in FosterEquity Services (FeQ) to gain access to a global network of creative, technology, digital media and marketing experts built by industry leader Chris Foster.
The Next Practices Group is a founder-driven collective of seven companies that form common teams seeking to create perpetual competitive advantage for its clients. Its five-pillar offering incorporates Analytics/Data Science, Digital Media (paid, earned, shared and owned), Technology Services, Software & Stories and Social Purpose.
“By acquiring an interest in FeQ, The Next Practice will now have access to extended areas of marketing and advertising expertise, improving our ability to serve the needs of regional and global clients and to follow the sun, when we need to put the pedal to the metal and get things done,” said Bob Pearson, founder and chair of the Next Practices Group.
Chris Foster has built long-term relationships and networks across the Americas, Asia and Europe in prior CEO and COO roles for Saatchi & Saatchi Worldwide, President, Global Clients for Publicis Groupe and President Asia for Y&R. In addition to his existing role as Founder & CEO of FeQ, Chris will take on the role of Global CEO, The Next Practice effective immediately.
“FeQ has an admirable client list and a strong growth trajectory, and Chris will add industry-proven global leadership capability to our all-star founder team, said Pearson. “Chris’ track record for growth and client leadership is unparalleled and his personal leadership style fits our core beliefs to a T.”
“This ground-breaking new business and collective of talented communications, data science, digital, performance media and creative leaders is the right model for this time in the world,” said Chris Foster. “The founders also have an insatiable spirit and a core belief that business can make the world a better place, which makes The Next Practice the right home for me and FeQ.”
Chris Foster has worked for the past two decades between Asia, Europe and the U.S. and is now based in Connecticut. Pearson is based in Austin, TX, with other founders in The Next Practice located throughout the USA. The Next Practice opens with offices in Austin, New York and Hong Kong. Many of the collective’s clients and assignments are multinational or global in scope.
“Our teams can lead a business transformation process, create a new digital media or lead management campaign, build new analytics models, handle your technology needs from cybersecurity to server migrations, launch new products and innovations that meet real needs, and think through how social purpose can tie business and societal needs together in more innovative ways,” said Bob Pearson, a 35-year global frontrunner of social media marketing and the possibilities for entire industries.
The collective has clients in healthcare, financial services, insurance, innovation, consumer brands, technology and apparel. “Every assignment we execute is powered by a direct-to-consumer philosophy and approach,” said Chris Foster. “As we forward the practice of combining data science, performance media and creativity all underpinned by social purpose, we create shared value for everyone. The future will be exciting to innovate and create what’s next for our clients”.
Note: Terms of the transaction will not be disclosed.