CTRx Pathways — Strategic Solutions to Advance Science & Improve Health
Clinical Trial Patient Enrollment Is Fundamentally Broken. Misinformation, competing trials and strict regulatory requirements collide to make it impossible to stand out and grab the attention of potential enrollees. Our new model combines the best thinking from a mathematical, PESO (paid, earned, shared, owned) media and marketing standpoint to build an agile media model that […]
Building the Next Generation Public Affairs/Security Firm Welcome to CEO Ray Kerins Jr.
Original article published on LinkedIn on Oct 21, 2021 Peter Drucker once said, “the greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” This is why we are thrilled that Ray Kerins Jr. has joined The Next Practices Group as Founder & CEO of NextSec, our group of firms dedicated […]
Podcast Alert: Lifelong Insights – From Mickey Mantle to Why Innovating is Lonely….
Originally published on LinkedIn on Oct 17, 2021 I love the podcast format to just sit back and think out loud on what we are learning in life with leaders who are expert at interviews, like Rick Tocquigny, who leads a great podcast series called the Success Made to Last Legends Podcast. In our 28-minute talk, we […]
Why We Are Launching NextTech Communications
Technology is revolutionizing our lives. It is driving the productivity and economic growth of major economies worldwide. It is creating new processes and techniques and demanding new skills that are leading to an evolution of business models in nearly every industry. It also has unintended consequences, ranging from the rise in mis- and disinformation to how bad actors use the same technology […]
The Future of Security Cyber Guards Joins the NextSec Team
Warren Buffett once famously said “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” If Mr. Buffett decided to update this quote today based on our security environment, it might sound like this “Every 39 seconds, someone is trying to enter your […]