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Month: February 2022

CTRx Pathways — Strategic Solutions to Advance Science & Improve Health

Clinical Trial Patient Enrollment Is Fundamentally Broken. Misinformation, competing trials and strict regulatory requirements collide to make it impossible to stand out and grab the attention of potential enrollees.  Our new model combines the best thinking from a mathematical, PESO (paid, earned, shared, owned) media and marketing standpoint to build an agile media model that […]

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