Unlocking What’s Next

Clinical Trial Patient Enrollment Is Fundamentally Broken. Misinformation, competing trials and strict regulatory requirements collide to make it impossible to stand out and grab the attention of potential enrollees.  Our new model combines the best thinking from a mathematical, PESO (paid, earned, shared, owned) media and marketing standpoint to build an agile media model that […]

Original article published on LinkedIn on Oct 21, 2021 Peter Drucker once said, “the greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” This is why we are thrilled that Ray Kerins Jr. has joined The Next Practices Group as Founder & CEO of NextSec, our group of firms dedicated […]

Originally published on LinkedIn on Oct 17, 2021 I love the podcast format to just sit back and think out loud on what we are learning in life with leaders who are expert at interviews, like Rick Tocquigny, who leads a great podcast series called the Success Made to Last Legends Podcast. In our 28-minute talk, we […]

Technology is revolutionizing our lives.  It is driving the productivity and economic growth of major economies worldwide. It is creating new processes and techniques and demanding new skills that are leading to an evolution of business models in nearly every industry.    It also has unintended consequences, ranging from the rise in mis- and disinformation to how bad actors use the same technology […]

Warren Buffett once famously said “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” If Mr. Buffett decided to update this quote today based on our security environment, it might sound like this “Every 39 seconds, someone is trying to enter your […]

New Firm, Games for Good, Designed to Enter the Modern-Day Family Room to Elevate Key Societal Issues Within Games A new social purpose firm, Games for Good, will be launched today with the mission of helping organizations engage with gamers to drive meaningful change of the world’s most pressing issues.     Known as “game mods”, […]

We believe communications is a profession that has potential well beyond its current state. Data science will continue to unlock insights we cannot imagine today as we learn how to analyze disparate data sets in new ways. We will share our stories utilizing the best mix of PESO media (paid, earned, shared and owned media) […]

The 24th letter of our alphabet may be towards the end, but it’s one of the most powerful and mysterious letters in the English language. It’s why we have named our new innovation center, X Labs.   Rene Descartes introduced X as a way to represent an unknown in La Geometrie in 1637. We know it well as a […]

[NEW YORK. JULY 14, 2020] The Next Practices Group, the newly formed U.S. based Agency collective, has taken a significant minority position in FosterEquity Services (FeQ) to gain access to a global network of creative, technology, digital media and marketing experts built by industry leader Chris Foster.  The Next Practices Group is a founder-driven collective […]

Today, we are announcing the creation of The Next Practice, a founder-driven collective of firms that spans the marketing, communications and technology needs of organizations of all sizes.