A new view of the world requires more than two eyes. It requires the wisdom of the crowd. It’s why we are launching a founder-driven collective of firms that are all part of a common team.
Our name reflects the goal of every innovative founder. We start firms to do something better than what is on the market today. We don’t study best practices to cement in past learnings. We look at those same results and figure out what’s next. And then we develop the Next Practice.
It can be a new model, a new approach or a slightly better way to develop a campaign. It’s always about creating more value for our clients.
The best way to understand The Next Practice Group is to meet our Founders:
Corporate storyteller and marketing architect. Relentlessly in pursuit of smart, unique, global/local marcom programs focused on what matters most to you and your audience.
Integrated communications executive who builds innovative & impactful programs, supports rapid business growth and counsels C-suite & senior marketing executives across multiple industries.
Entrepreneur, Author, Veteran. CEO & CTO for multiple cybersecurity startups. Cybersecurity, IoT, and Cloud practice lead for Moor Insights & Strategy.
With 20+ years of marketing and business leadership experience, Tim has founded several new ventures and been a catalyst for transformational progress for some of the world"s largest brands.
Marketer, Strategist, Analyst, Planner, Professor, Author. Tracy believes in working smart, collaboration, planning when you can and adjusting on the fly when you can’t.
Forged by two decades in leadership roles at global network agencies, John has been a pioneer in the social purpose space at in/PACT, a scalable giving platform that links purpose to purchase.
A data science leader who has helped companies create industry-changing technology innovation pipelines in healthcare, marketing, and retail
An entrepreneur, thought leader in performance media, David has worked with top brands across verticals, developed technology and digital solutions for government, non-profits and political campaigns.
With deep agency and in-house leadership experience across industries, Julia relentlessly focuses on solving client’s business challenges via new and innovative media strategies that drive results.
Veteran business architect and founder of multiple successful startups specializing in tech, data-driven process, multi-disciplinary perspective, & "Math+Magic" method for organization-wide alignment.
A veteran entrepreneur with 3 successful startups under his belt specializing in operations while building and delivering large-scale, highly availability consumer facing applications.
We are all driven to unlock value for our clients and within ourselves. Our values reflect our decades of experience and our commitment to build the best experience for our teams, the organizations we represent and the society we all have an opportunity to impact.
Here is what we believe:
The ingredients of curiosity, expertise and a desire to find a better way for our clients gets us out of bed in the morning
We strongly believe in the power of the 3rd brain. In any collaboration among talented people when the will and intent are there, it is like a 3rd brain appears to help solve the stickiest problems and provide elegant solutions
We are a collective of founders. This is our perpetual source of strength. Great client service and continual innovation is less a business model than our personal passion in life.
Our org chart at The Next Practice is inverted. We think of how we can unlock each other and gain the most value from our relationships. We serve each other every day.
We are all owners in the group. We decide together and do what’s right for our people and our clients to drive winning outcomes for all
We treat everyone with equal respect, whether they are our client, our team member or the person cleaning our office. Humans matter, titles are secondary.
Our customers already have the answers for us. We just have to be smart enough to listen to their needs and align them with the brands we represent. We listen, learn and develop ideas straight from the source.
Technology makes it possible to create in new ways. We will scale this creativity in ways not done before.
When the goals of business and society are the same, an idea can change our world one step at a time. Ideas should make a difference.
Check your ego at the door. We have important work to do. :)
